Client Feedback

What Leaders Say

Select feedback from senior leaders that Ignition BD’s founder has worked with:

James led our end-to-end Group Strategy Review, structuring strategic options and trade-offs, linking strategy to cash flow and ROCE, and establishing the governance and OKR framework to support delivery. The Board and Ocado management viewed the exercise as highly valuable in identifying our key strategic priorities and developing a clear framework to measure progress.

Stephen Daintith,

CFO, Ocado Group plc

James supported us at a critical commercial inflection point, helping design and implement a pricing strategy that materially strengthened revenue and cash generation.
He combines rigorous financial analysis with sound commercial judgement, and has a rare ability to align leadership teams around decisions that directly impact enterprise value.
Importantly, he ensures insight translates into disciplined execution. I would welcome the opportunity to work with him again.

Duncan Tatton-Brown

Chair, Oxford Nanopore plc | Non-Executive Director, Trainline

We enlisted James to help us with some big strategic questions. His combination of intelligence and experience with a very evidence-based approach was a huge help in making the right balanced objective decisions.

Rob Haward

CEO, Riverford Organics

“James quickly got to grips with a complex business. His findings were well received and helped fast-track our growth agenda.”

Ryan D’Almeida,

CEO, Hive & Wellness (PE-owned Australian Food Producer)

James delivered an outstanding piece of strategy work with tangible, quantifiable outputs. His insight and challenge enabled clear commercial and strategic choices that will benefit the business for the long term.

Hilary Leam,

Category Director, Morrison’s plc

James helped shape and deliver Ocado’s Group strategy — grounding Board-level decisions in value creation, cash flow and delivery reality, and putting in place the ownership and cadence required to turn priorities into action.

James Matthews,

Deputy-CEO, Ocado Group plc